Will Corporation was established as exporter of motorcycles in 1991 following the saying "where there is a will there is a way" by the founder Mr. Takaichi Satou and other 3 passionate promoters. Having long great experiences in the motorcycle market, they have found the other kind of business with motorcycles, which is distributing motorcycles to the global market. Where there is a way, there are motorcycles. They started the business from a squire of garage (99m2) at founder's house. Nobody in the world was expected to get shipments of used motorcycles fro Japan, but the time being, they become one of he leading companies which grow up the gray imports.

Since the saying, "Where there is a WILL, there is a way" was taken as their philosophy, and understood among all the staff at WILL CO.,The passion of founders also has been taken over to the young generations. Then Now WILL CO.'s goal is to own their philosophy with all the customers. The founder says "We are not selling motorcycles, we are selling happiness and conveniences of customers which are filled with motorcycle. If you or somebody around you is considering getting motorcycles, contact us anyway. We'd like to make the WAY together. The staff to contact for exporting are follow

WILL CO. has opened the 1st retail shop in TOKOROZAWA city in 1995 by the idea of convenience for exporting motorcycles and changing the local market. At that time, common motorcycles shops are the size of about 50-100m2 specialized in a certain brand of HONDA, SUZUKI, YAMAHA or KAWASAKI. So retail customers had to visit several shops of different brand to find the ONE. However WILL CO thought how come they can't find the ONE at one shop like shopping at supermarket. Their 1st retail shop "BIKERS STATION SOX" was opened following above wonder with the size of 600m2 for over 200 stock. The wonder shop hit the market by contributing customer's convenience. Since then, WILL CO. keep opening their retail shops for customer's convenience and 18 shops for the stock of 3,000 units is entertaining customer's interest

The synergistic effect of the two strategies, create the global market and develop local market, enable WILL CO to offer unique service to everybody who is looking for THE MOTORCYCLES.